UshVP All articles
Oddities

Crust Judgement: Eleven Supermarket Mince Pies Put Through the UshVP Matrix

UshVP
Crust Judgement: Eleven Supermarket Mince Pies Put Through the UshVP Matrix

Photo: Andy Mabbett, CC BY-SA 4.0, via Wikimedia Commons

Mince pie season now begins in late September and ends in a bin bag on 27 December, which means by the second week of November the supermarket shelves are fully committed. Every own-brand has a story to tell: all-butter this, deep-fill that, a picture of a farmhouse that does not exist. Our job, undertaken with grim cheerfulness and a pot of tea, was to find out which ones survive contact with an actual mouth.

How we judged

Four categories, ten points each, forty overall.

Pastry (10). Shortness, crumble, whether it holds together long enough to reach the sofa. Points deducted for the dry shard, the greasy film, and the lid that detaches in one piece like a manhole cover.

Filling-to-crust ratio (10). The single biggest grievance in British mince pie life. A pie that is 60% pastry is a biscuit with ambitions.

Value (10). Price per pie, weighed against how many you would actually buy again.

Cheek (10). Marks awarded for honest packaging and deducted for promises that do not survive a kettle. "Hand-finished" and "luxury" are load-bearing words and we will be checking.

Standard practice: room temperature, no warming, because most of us eat them standing up in the kitchen. Packs bought across three separate November shopping trips, because availability is part of the story.

The scores at a glance

The winner: all-butter, deep-fill, no drama

The pie that took the top slot was the one with the least to say for itself. Plain star on top, no icing sugar avalanche, no gold ink on the box. What it had was short pastry that broke where you wanted it to break, and a filling that sat level with the rim rather than hiding in a hollow. The ratio was the best of the eleven: roughly two-thirds filling by volume, with enough pastry at the base to stop the whole thing collapsing into your palm.

It costs more than the budget packs, roughly £2.50 to £3 for six, and it is the only one where the second pie tasted as good as the first. In a category full of overstatement, restraint won.

Best value: the no-nonsense six-pack

The cheapest contender is not the best pie in Britain, and it does not need to be. At under 30p a pie it is the one you buy for a workplace kitchen, a school bake sale you forgot about, or a Tuesday night when the heating is on and nobody is being precious. The pastry is a shade pale and the filling leans sweet and citrus-forward, but it holds together, and it does not taste of the box it came in. Value isn't about being excellent. It is about being honest at a price.

Honourable mentions for the oddities

The iced lattice. Beautiful in the pack, structurally doomed. The icing cracks along the lattice lines within about four minutes of leaving the shop, and the whole thing eats like a small cake. Not a mince pie in the traditional sense, but a genuine pleasure if you stop expecting one.

The two-bite mini. Sold in bags of twenty, gone in an afternoon. Ratio is heavily skewed to pastry because there is nowhere else for the filling to go, but the size means you forgive it. Dangerous at a desk.

The spiced-orange experiment. Commendable nerve, slightly confused result. Tastes like a mince pie that has been to a Christmas market and come back with opinions. Worth one, not six.

The gluten-free option. Improved enormously in recent years. Pastry still slightly crumbly at the edges, but the filling was among the best we tested, which suggests the recipe work is going into the right place.

Things we would like supermarkets to stop doing

The verdict

Buy the all-butter deep-fill if you are feeding people you like. Buy the cheap six-pack if you are feeding a room and need to leave with your dignity and your change. Buy the iced lattice if you want something to look at. And whatever you do, check the price per pie, because the packaging has been designed by people who would prefer you did not.

One last note for the season: mince pies freeze well, which means the January problem of a reduced-to-clear shelf is not a problem at all, it is an investment. Wrap them, label them, and be smug about it in February.

All Articles

Related Articles

Bin There, Done That: A Field Guide to Your Street's Rubbish Rituals

Bin There, Done That: A Field Guide to Your Street's Rubbish Rituals

The Regional Verb Bank: Twelve Words Worth Taking Out for a Spin

The Regional Verb Bank: Twelve Words Worth Taking Out for a Spin

Penguins, Pianos and Suspiciously Nice Sheds: The UshVP Christmas Advert Scorecard 2026

Penguins, Pianos and Suspiciously Nice Sheds: The UshVP Christmas Advert Scorecard 2026